Analytics and Reporting
Transform Raw Data Into Smarter Marketing Decisions
Transform Raw Data Into Smarter Marketing Decisions
Great content deserves great insights. At Kinser Content, we don’t just create and publish—we measure, learn, and improve. Our Analytics & Reporting service helps you understand how your content is truly performing across platforms so you can make informed decisions, optimize your efforts, and drive stronger results.
We cut through vanity metrics and deliver reporting that actually matters—clear, actionable, and aligned with your goals.
What’s Included in Our Analytics & Reporting Services:
- Cross-Platform Performance Tracking
- Monitoring of key channels like websites, social media, email, and paid campaigns
- Real-time data collection through tools like Google Analytics, Search Console, Meta Insights, and more
- Monitoring of key channels like websites, social media, email, and paid campaigns
- Custom Dashboard Creation
- Interactive dashboards tailored to your goals (e.g. traffic, engagement, conversion, ROI)
- Easy-to-understand visualizations so you can see performance at a glance
- Interactive dashboards tailored to your goals (e.g. traffic, engagement, conversion, ROI)
- KPI Tracking & Goal Setting
- Identification of the right metrics based on your business and campaign objectives
- Benchmarks to track growth, success, and areas for improvement
- Identification of the right metrics based on your business and campaign objectives
- Trend & Audience Behavior Analysis
- Deep insights into how your audience interacts with your content
- Data-driven observations on user flow, bounce rates, top-performing assets, and content gaps
- Deep insights into how your audience interacts with your content
- Monthly Reporting & Strategic Recommendations
- Clear and concise reports delivered monthly
- Insights presented with context—not just what happened, but why it happened and what to do next
- Clear and concise reports delivered monthly
- A/B Testing & Optimization Support
- Support for content or campaign testing, with tracking and analysis of variant performance
- Action plans based on results to refine headlines, formats, CTAs, and more
How It Works: Step-by-Step
Data Discovery Session
We start by understanding your goals—what success looks like to you—and reviewing your current analytics setup (if any).
Audit & Setup
We audit your existing tools (Google Analytics, Tag Manager, Search Console, etc.) and make sure tracking is correctly configured. If needed, we set everything up from scratch.
Custom KPI Framework & Dashboard Build
We define your core KPIs based on your content, platforms, and business objectives. Then, we build a custom reporting dashboard tailored to your needs.
Ongoing Monitoring & Data Collection
We track your performance daily/weekly/monthly, depending on your package. This includes collecting insights from traffic sources, audience behavior, conversions, and content engagement.
Monthly Reporting & Strategy Sessions
You’ll receive a detailed monthly report with plain-language insights and next-step recommendations. We'll hop on a call (optional) to walk you through the data and discuss upcoming improvements.
Optimization & Iteration
We use these insights to refine your content, campaigns, and overall digital strategy—improving performance over time.
Why Rely on Kinser Content for Analytics?
We bring a strategic lens to every number we track. Our team combines marketing experience with analytical expertise—so we don’t just report on metrics, we connect them to your goals. No fluff, no dashboards that collect dust—just clean data and clear decisions.
